Logo vs. Brand
The other day, we simplified the buzzwords “branding” and “identity” for you. Today, we want to talk about the difference between a logo and a brand. People often assume the two are synonymous. They are not.
Your logo is a symbol that should bring to mind your brand when a consumer sees it. It is a concrete thing. It is an icon that serves as a visual reminder and (hopefully) sets off a feeling for the consumer. The Nike Swoosh, The Target Bullseye. It is only one piece of the “brand” puzzle.
Your brand, however, is your story. It is the relationship between your company and your customers. It is the sum total of the value you bring to your niche market and the community at large. It’s how you make your customer’s feel – inspired, motivated, fashionable, etc. Jamie’s post last week, he pointed out several things you can do to help establish your brand and create an identity for yourself in your niche market. In our case, the value of our brand in the Boston web design market is professional, affordable websites for small businesses. We want our customers to see our crop circle logo and instantly think good design at an affordable price – it must be CRS Web Designs!
As we said, your logo is only a part of your brand, but a good logo is instantly recognizable. While a good logo doesn’t have to cost a lot of money, a brand is something that you should invest in over the life of your business. By investing in your brand, your logo essentially becomes invaluable. Investing in your brand builds trust between you and your customers and keeps them coming back and/or referring friends.
You’ll need a strong logo for your website. But, beyond that, you’ll want the design and feel of your website to reflect your brand. You want your website to convey your vibe to potential and returning customers. We can help you achieve that goal. We’re eager to learn about your business and help you create a website that captures your brand and tells your story.
So give us a call and let’s make something awesome together!